Skip to content

An equivalent focal length is arithmetic,
never a measurement.

Mirrorless bodies and DSLRs, compacts, action cameras and camcorders, drones and gimbals, the zooms, primes and macro lenses that go in front of them, studio flash and continuous light, softboxes and backdrops, tripods, heads and plates — and the filters, hoods, straps, bags and cells ordered the following week. Compared on the lines that settle what a piece of equipment can do: what an equivalence calculates rather than measures, which of the two apertures in f/3.5-6.3 applies at the long end, what a guide number depends on before it is printed, and what a declared load leaves out. Priced on your own country's Amazon.

Categories covered
52
Products reviewed
149
Accessories & spares
101

Pick the job you are doing

28 families of hardware, 24 of filters, supports and spares. Each hub below compares one of them, opening on a plain answer to “what should I actually buy?” — followed by the published line that family is most often bought against by mistake.

Three rules, and every page obeys all three

  • Sequenced on what the maker published, never on what it pays

    What a product pays plays no part in where it sits. Where the cheapest ball head in a family is the right answer for the camera going on top of it, that is what the page says — and where a dearer lens earns its price only because its aperture holds at f/2.8 across the whole range rather than closing to f/6.3, the page says that instead, in those words.

  • The number that settles it, kept in the maker’s own words

    A filter thread given in millimetres beside the ⌀ symbol, a mount named rather than implied, both ends of an aperture range written out, a guide number carried with the sensitivity and coverage it was quoted at, a stabilisation figure kept beside the protocol that produced it, a declared load kept apart from any claim about wind or vibration. These are the lines that settle what a piece of equipment can do, and each one appears here in the unit its maker used, credited to the document it came from. A figure nobody published is recorded as missing rather than filled in.

  • Pointed at the Amazon that serves your own country

    One button opens the same reference on the Amazon of the country you are browsing from, priced in the currency you pay in. Where a model has no offer there — and lenses in particular are stocked very unevenly from one market to the next, mount by mount — the page says so instead of pointing at an address that leads nowhere.

Browse every write-up

The tool we use ourselves

Settled on a lens? Now buy it at the right price.

Bodies, lenses and lighting are marked down almost continuously, and a struck-through figure says nothing by itself about what the same reference was actually asking a month ago. UniverTrack holds the week-by-week record of every retailer, so a reduction is measured against a price that genuinely stood rather than one written for the banner — and it says when the moment to buy has really arrived.

Real price historyBuy-now alertsAI buying assistant
Try free for 14 days →
No commitment · Cancel in one click · 5 languages